Membership Site Marketing Methodology

The only statistics that really matter are Traffic, Leads and Sales. How is your site performing?

We utilize a proven Inbound Marketing methodology to drive targeted traffic ideal prospects to your site from, convert them to qualified leads so that you can close them into members and/or clients.

Rather than use a variety of disconnected tactics (like social media and SEO) we work with you to create a complete strategy to build your business.

Four Steps to a successful inbound marketing program

Attract Customers

Step 1: Attract Strangers

We begin all inbound marketing programs by developing detailed “ideal” customer profiles. Not everyone is a good candidate for your business. Our objective is to attract the candidates who are right for you. A customer profile will tell us exactly who to attract and how to speak to their needs…in their language.

Step 2: Convert strangers into leads

The second step in our methodology is to convert strangers into leads. We offer valuable free content to entice prospects to voluntarily provide you with their contact information. Once that occurs you know exactly, by individual, when they visit your site, which content they consume, what services are most important to them and their level of interest.

Step 3: Close leads into customers

Some prospects are ready to buy immediately. Others need more time and information before making a decision. Still others need a lot more time and nurturing. No matter where a lead is in the decision process you will maintain contact with them by providing relevant information based upon their needs. In the process you will be building a relationship and credibility until they are ready to buy.

Step 4: Delight Customers into Promoters

By providing support and excellent content to your clients through the appropriate social media channels, email, and blog articles you maintain a strong relationship with customers. This strengthens their loyalty to your brand making them cheerleaders and referral sources for you.