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The value of using your target clients’ own language when targeting keywords

December 17, 2014 By Bob Patterson Leave a Comment

In my latest “Independent Professional Podcast” episode I discuss why it’s so important to use your clients’ language when choosing target keywords for blog posts and other content. I also tell you how to get Jing, that handy screencast tool I use regularly. Should have done it years ago.

Filed Under: Content Marketing

Take your marketing to the next level – ignore the experts and be yourself

November 29, 2014 By Bob Patterson Leave a Comment

This is the first installment of the “Independent Professional Podcast” which can be found on iTunes or our sister site WebGuys Inbound. Clicking this link will take you to that site. The most successful online marketers I know began by following one (or more) of those formula marketing programs that you see being hawked all […]

Filed Under: Content Marketing

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