About

Hi, I’m Bob Patterson. I run a membership website development company called WishList Master.

I am a former senior executive in the telecom industry turned entrepreneur (and loving it).

During the economic downturn 2008, I found myself without a job and few prospects for a high paying career like I had before. It was time to reinvent myself and start a business.

I’ve always been a techno geek which is why I spent my entire career in that field. As an experienced time management trainer and coach. I knew that the time management processes I applied to Microsoft Outlook and taught in my live work-shops could easily be done online. So I decided to create my own online course.

I knew my subject well and had plenty of content. Initially, I estimated that it would take two to three weeks finish. Boy was I wrong.

Each week I ran into a new roadblock, some new decision to make and another new unexpected learning curve to go through.
Thinking back, it was pretty brutal. But after six months of hard work, I finally launched the course and it sold well.

Then, the unexpected happened…it created new opportunities I never envisioned.

As a geek at heart, I enjoyed the process and enrolled in the certified developers program of a major membership site software firm.
Other people in the training field saw my online course and asked me how I did it. Soon I was helping other independent professionals take their concept from the “big idea” to reality.

As my business evolved, I began to specialize in two closely related niches, professional associations and online training websites. But at my core I’m a WordPress developer and I never cease to be fascinated with the power and flexibility of the platform.

I’ve seen what works and what doesn’t

Over the years I’ve developed and supported hundreds of membership websites of all shapes and sizes. I’ve come to realize that there is no such thing as perfect software (despite what you read on sales pages) and the not everything works well together. I’ve seen and made many mistakes which give me the ability to shorten the development cycle and learning curve for my clients.

I’m a membership site owner myself and use that real-world experience helping clients with non-technical matters.

In addition to technical expertise, I bring a healthy dose of common sense to the table.

As a solo practitioner I often work with clients on a flat-fee basis so that they don’t feel hurried or pressured when dealing we me on their technology issues.

I don’t subscribe to much of the Hype, guru worship and BS you see in the online marketing space…and won’t hesitate to share my point of view.

That said, technology is a great equalizer. I’ve learned to leverage it to streamline my operations and am happy to share that experience with my clients.